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UK´s Channel 4 uses ColorCode 3-D® for 3D week
Copenhagen, Denmark, 13 November 2009 - The ColorCode 3-D Division of Sirius 3-D has been chosen to provide the supporting technology behind 3D Week on the UK´s Channel 4, which begins on 16 November, 2009. As part of the UK-wide promotion for the event, 10 million ColorCode 3-D glasses are being given away exclusively by Sainsbury´s supermarkets - ensuring that as high a proportion of Channel 4´s audience as possible is able to view the 3-D content as intended.
From H.M. The Queen´s Coronation to magician Derren Brown, Disney's Hannah Montana to Andy Warhol's Frankenstein - all can be experienced with true stereoscopic depth right in your home when 3D Week airs," enthuses Steen Iversen, CEO of Sirius 3-D ApS. “And if ‘Flesh for Frankenstein´ becomes too much for you in 3-D, you can simply take off the ColorCodeViewer™ (3-D glasses) and experience it in normal 2-D. With ColorCode 3-D, spectators - with or without the 3-D glasses - will never see unwatchable coloured double images, as was the case with earlier systems."
Even if spectators are not wearing the glasses, they will still be able to view a coherent, watchable 2-D image with minimal artefacts. As Iversen explains, this is just one of the many benefits the ColorCode 3-D system has over competing technologies: “Our 3-D glasses have amber and blue filters built into them: amber for colour information, blue for depth. The great advantage of ColorCode 3-D is that, compared with the old-style anaglyph (red/green) glasses used for early 3-D movies or the polarised glasses used in 3-D cinemas today, the technology allows content to be watched using the naked eye and, in these circumstances, still provides an acceptable viewing experience. “Additionally, for the Channel 4 event, we developed our technology further, implementing a special broadcast processing so that anyone watching 3D Week while wearing the glasses will get a noticeable 3-D effect - not just those on a high-quality digital connection, but also those on an analogue connection, on a lower-bandwidth SD connection, or using a digital receiver connected with an antenna cable, S-video or composite rather than HDMI. “Furthermore, we have developed a live 3-D transmission system with ColorCode 3-D encoding in real-time, so that Channel 4 can incorporate live broadcasts into the 3D Week schedule." During the 3D Week, Channel 4 will screen a variety of 3-D shows shot and post produced by Can Communicate. Scheduled highlights include never-before-seen footage of Queen Elizabeth II´s Coronation in 1953, which was shot in 3-D stereo and has been restored by Can Communicate with support from Sirius 3-D. There will also be a ‘3D Magic Show" presented by Derren Brown and also a number of classic 3-D movies and TV experiments from the past four decades which, like the Coronation footage, have been specially Earlier this year, ColorCode 3-D technology was used in the ‘Monsters vs. Aliens´ Super Bowl promotion in the U.S., which saw 130 million glasses given away so that American football spectators could watch a TV commercial for the 3-D version of the movie at the game´s midway point. Channel 4´s 3D Week is equally significant because it will be the first time that such an extensive programme of 3-D content has been shown on British television. “Once you have acquired content stereographically, using two cameras, you can make a 3-D commercial in almost any format," concludes Iversen. “With 3D Week on Channel 4, we aim to demonstrate to the broadcast industry not only that spectators can have a hugely enjoyable experience regardless of their home equipment setup, but also that the 3-D content creation workflow is nothing to be afraid of - on the contrary, it is established, controllable, flexible, and ready to go, right here, right now. And you no longer have to worry More information about Channel 4´s 3D Week campaign can be found at: About ColorCode 3-D® Sirius 3-D - ColorCode 3-D Division - P: +45 3696 8770 The innovative company co-operates internationally through a variety of partners with the primary aim of providing better communication and entertainment to consumers, creative professionals, companies and large cinemas and viewing studios. ColorCode 3-D takes you to the leading edge of presentation and helps to attract full attention from your customers and audience by delivering the most powerful visual experience available. ColorCode 3-D, the ColorCode 3-D logo and ColorCodeViewer are trademarks of Sirius 3-D ApS - ColorCode 3-D Division, Denmark. Further information about ColorCode 3-D and its product range can be found at: Company contact
Content Responsible: Katarina Clase
Updated: 2009-12-01 |
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